Make Your Website Better

There’s a great article in Out of the Box Marketing, reporting on a webinar taught by Lee Odden. The webinar focused on using news to drive traffic to your site. Research that Odden cited demonstrate the importance of using social media as part of your communications and media strategy. An estimated 70% of people are getting their news online, so it’s important to know how to get in front of the journalists writing all that news. Odden’s research showed that social media tools that journalists use include

Blogs 55%

Microblogging sites (such as Twitter) 36%

Social networks (such as Facebook, Linked In) 64%

Social Bookmarking Communities (Digg, Delicious, Stumble Upon) 9%

Media Sharing 36%

Podcasts 14%

Wikis 50%

Odden also told participants how to optimize web site content in general, and how to reach and appeal to journalists.

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