Mind on Marketing

In her all-day day session at EDUI2009, “Usability Testing Without the Scary,” Dana Chisnell laid out the entire process for usability testing. Breaking the process down into small parts that are easy to understand, Dana showed us how to be comfortable with the process, rather than intimidated. Here’s what she shared about creation of the [...]

I’m re-reading Prioritizing Web Usability, by Jakob Nielsen and Hoa Loranger, as I’m planning and completely overhauling my workshop on how to improve your web site to better meet business and marketing goals. One of the best things about writing articles and planning workshops is that I get to go back to the basics. And [...]