Mind on Marketing

In her all-day day session at EDUI2009, “Usability Testing Without the Scary,” Dana Chisnell laid out the entire process for usability testing. Breaking the process down into small parts that are easy to understand, Dana showed us how to be comfortable with the process, rather than intimidated. Here’s what she shared about creation of the [...]

In her EDUI 2009 Workshop, Usability Testing Without the Scary, Dana Chisnell discussed how to best support great site design. User testing is essential, even if you only have time to spend one hour with one person. If one person has a problem, it’s legitimate to assume that others do too, and to make design [...]

What is the goal of your website? That’s the first question Seth Godin says you must ask yourself when you’re getting ready to overhaul your website or launch a new one. And I’ve seen first-hand how many site owners have difficulty extending the answer beyond “because we have to have one.” Yes, having a site [...]

I really like Hubspot’s Blog and also the many webinars they offer. They know how to market their business. Today’s post got my attention via a ReTweet from HootSuite, “How Do You Market Successfully Today? Same as Always: Creatively.” They make a point that took me awhile to learn on my own–social media, which was [...]

Tonight I’ve been reading a post on the UX Matters Blog about Content Quality. The author, Colleen Jones, attempts to come to terms with how to ensure good quality content on web sites, and includes several checklists and thoughtful discussion. She rightly states that style guides are all too often not developed until after site content [...]