Mind on Marketing

In the process of catching up with my email after a month of personal travel (visiting family, vacation, attending an art & meditation retreat) I’ve discovered some great new resources. I’ll share these in today’s and future posts.
I happened onto Stanford Guidelines for Web Credibility, updated  in 2002. They may have been puclished several years ago, [...]

Okay, this is a survey of one, so take this for what it’s worth. Although I’ve been on Facebook and Linked In for more than a year, I didn’t start tending and cultivating those networks until a couple of months ago. And I started this blog a couple of months ago. I also taught a [...]

The Wharton School publishes a weekly e-mail newsletter, Knowledge@Wharton. It includes many interesting articles on the results of research conducted by professors there. (Full disclosure: my Dad was on their faculty for many years, my brother-in-law, Pat Harker, was Dean there until he  recently became president of  University of Delaware, and my brother John has [...]

When someone arrives at your web site, make sure they know what your site is about. These usability considerations are a key part of how effectively your site communicates what your business does. Here are some of the main things that should be on your home page and carried out in design and content throughout [...]

Thought I’d provide some very simple and straightforward marketing goals that you could address through your web site–priming the pump:
Improve customer satisfaction: provide content that answers questions customers often ask about issues related to your business. Provide interactivity via a blog where customers can leave questions and comments. If you do this, be prepared for [...]