Mind on Marketing

The Wharton School publishes a weekly e-mail newsletter, Knowledge@Wharton. It includes many interesting articles on the results of research conducted by professors there. (Full disclosure: my Dad was on their faculty for many years, my brother-in-law, Pat Harker, was Dean there until he  recently became president of  University of Delaware, and my brother John has [...]

Thought I’d provide some very simple and straightforward marketing goals that you could address through your web site–priming the pump:
Improve customer satisfaction: provide content that answers questions customers often ask about issues related to your business. Provide interactivity via a blog where customers can leave questions and comments. If you do this, be prepared for [...]