Mind on Marketing

Thought I’d provide some very simple and straightforward marketing goals that you could address through your web site–priming the pump:

Improve customer satisfaction: provide content that answers questions customers often ask about issues related to your business. Provide interactivity via a blog where customers can leave questions and comments. If you do this, be prepared for the negative as well as the positive. But responding effectively to the negative is what builds satisfaction, isn’t it? Not mention loyalty and longevity.

Increase sales: find related products and services that you can profitably offer.

Generate more leads: offer a valuable white paper or other useful item in exchange for the name, business and email address of visitors to your site.

Get more referrals: offer incentives to current customers to provide names of prospective customers, or give them something via email that they would want to share with colleagues and friends.

Reduce sales and marketing costs: what can you put on your web site that people in your office are doing?

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