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Picture Conveys Product Differentiation Instantly

rughose2

Seems silly to post this picture from the Tuesday Morning mailer that arrived this afternoon (I really do need to get back my life away from the screen), but I love the way the hose on the rug makes you think “huh?” and then you immediately understand this is one of those polypropylene (sp?) rugs you can put on your deck or patio. You get what the product is instantly. Nice.

P.S. Uploading the image was another adventure involving using FTP to change permissions in a directory. I had to look at their manual (they call it the “Codex”) and do a search in the forums at wordpress.org. It’s a looong learning curve… but is still a fun adventure.

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