Improve Your Web Site: Content Quality

Tonight I’ve been reading a post on the UX Matters Blog about Content Quality. The author, Colleen Jones,�attempts to come to terms with how to ensure good quality content on web sites, and includes several checklists and thoughtful discussion. She rightly states that style guides are all too often not developed until after site content has been written or rewritten, and that they usually address “word choice or brand voice” rather than how to produce high-quality content. Her checklists range across several dimensions, and she provides subsets of criteria for each of the following:

Usefulness & Relevance
Clarity & Accuracy
Influence & Engagement
Completeness
Voice & Style
Usability & Findability

She also provides suggestions for ongoing content quality assurance:

testing content with users

monitoring content metrics

establishing governance

applying the publishing model to content

incorporating content guides, standards, and tips into CMS workflows

maintaining the metadata

hiring employees, consultants, and agencies who care about content

The post is well worth reading, along with a good discussion that follows.

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