Mind on Marketing

Just came across this post from Harvard Business Publishing, thanks to my Linked-In Marketing Executives Group. Alexandra Samuel comments in a piece published July 27  that there are three great options for “robust social media presences that let you manage cost and isk by building on existing tools and established best practices.” She describes how to execute each idea, where to spend and where to save, and where to get help.

1. Set up a suggestion box and ask customers, employees and others to submit ideas for new products, services or improvements.  Then have the community rate submission to identify the top ideas. Then implement them.
2. Create an interactive widget for your supporters to put on their Facebook pages or blog. It can display your latest news, deals or contests, solicit donations, etc.
3. Offer special, limited-time deals–a product available in limited quantities, a discounted service, or donation matching. Update frequently to give your audience a reason to visit your site often.

In another essay published August 3, Samuel makes a great case for giving up trying to stay up with social technology and instead to focus on your core business challenges: Don’t Keep Up With Social Technology.

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