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Write more reader-friendly web and blog copy

 
The New Yorker is written at 5th-grade level. The New York Times at a 6th-grade level. The Economist at an 8th-grade level. They all have lots of subscribers, and I’ve never heard anyone say they feel “talked down to.” I read The New Yorker and the Times regularly, and their articles are well-written, engaging and often [...]

On Writing Well

I’m revisiting William Zinsser’s  classic, On Writing Well, in preparation for a writing workshop I’m teaching in a couple of weeks. I’m enjoying re-reading a book that taught me a lot early in my career. Here are a few tidbits:
“Keep your paragraphs short. Writing is visual–it catches the eye befor it has a chance to capture the brain. Short paragraphs put [...]

Blogging: What’s the Compelling Way?

For this post, I’m drawing on my training and certification as a personal life coach, although I don’t coach for a living any more. I’m a Certified Professional Co-Active Coach (CPCC), credentialled by the Coaches Training Institute (CTI) and completed about 300 hours of training and supervision. One of the core concepts in my training was [...]