Mind on Marketing

In the process of catching up with my email after a month of personal travel (visiting family, vacation, attending an art & meditation retreat) I’ve discovered some great new resources. I’ll share these in today’s and future posts.
I happened onto Stanford Guidelines for Web Credibility, updated  in 2002. They may have been puclished several years ago, [...]

Tonight I’ve been reading a post on the UX Matters Blog about Content Quality. The author, Colleen Jones, attempts to come to terms with how to ensure good quality content on web sites, and includes several checklists and thoughtful discussion. She rightly states that style guides are all too often not developed until after site content [...]

One of my favorite books on web usability is Steve Krug’s Don’t Make Me Think. He says that usability is not “rocket surgery,” it’s common sense, and that anyone who’s interested can learn to do it. “After all,” he comments, “usability really just means making sure that something works well: that a person of average [...]

When someone arrives at your web site, make sure they know what your site is about. These usability considerations are a key part of how effectively your site communicates what your business does. Here are some of the main things that should be on your home page and carried out in design and content throughout [...]