Mind on Marketing

I really like Hubspot’s Blog and also the many webinars they offer. They know how to market their business. Today’s post got my attention via a ReTweet from HootSuite, “How Do You Market Successfully Today? Same as Always: Creatively.” They make a point that took me awhile to learn on my own–social media, which was [...]

In the process of catching up with my email after a month of personal travel (visiting family, vacation, attending an art & meditation retreat) I’ve discovered some great new resources. I’ll share these in today’s and future posts.
I happened onto Stanford Guidelines for Web Credibility, updated  in 2002. They may have been puclished several years ago, [...]

The Wharton School publishes a weekly e-mail newsletter, Knowledge@Wharton. It includes many interesting articles on the results of research conducted by professors there. (Full disclosure: my Dad was on their faculty for many years, my brother-in-law, Pat Harker, was Dean there until he  recently became president of  University of Delaware, and my brother John has [...]

When someone arrives at your web site, make sure they know what your site is about. These usability considerations are a key part of how effectively your site communicates what your business does. Here are some of the main things that should be on your home page and carried out in design and content throughout [...]

Marketing has always been about building and sustaining relationships. We’re all very “wowed” right now by social networking–Twitter, Facebook, Linked In — learning what they’re about and how to use them. However, marketing via social media takes a long time. First you learn what each one is and how to use it, then you find [...]

Thought I’d provide some very simple and straightforward marketing goals that you could address through your web site–priming the pump:
Improve customer satisfaction: provide content that answers questions customers often ask about issues related to your business. Provide interactivity via a blog where customers can leave questions and comments. If you do this, be prepared for [...]

This morning at a business networking breakfast, I spoke with a real estate agent who was thinking about how to make her three web sites different from and better than the gazillion other realtor sites out there. “What do I do? Where do I begin?” she said. These are the same questions that were on [...]