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Best Practices for Your Web Site: Track Your Traffic

I’ve just finished teaching a class at  Piedmont Virginia Community College (PVCC), co-sponsored by the Charlottesville Chamber of Commerce, on Best Practices for Your Web Site. In the process of teaching, this recommendation became part of the list: use Google Analytics or any full-featured site traffic log tool to track what goes on at your [...]

Anatomy of a Usability Testing Plan: Dana Chisnell at EDUI2009 (Part Three)

In her all-day day session at EDUI2009, “Usability Testing Without the Scary,” Dana Chisnell laid out the entire process for usability testing. Breaking the process down into small parts that are easy to understand, Dana showed us how to be comfortable with the process, rather than intimidated. Here’s what she shared about creation of the [...]

EDUI 2009: Dana Chisnell on Taking the “Scary” Out of User Testing (Part Two)

In her EDUI 2009 Workshop, Usability Testing Without the Scary, Dana Chisnell discussed how to best support great site design. User testing is essential, even if you only have time to spend one hour with one person. If one person has a problem, it’s legitimate to assume that others do too, and to make design [...]

EDUI2009:Dana Chisnell Shows How to Do Usability Testing “Without the Scary” (Part One)

Dana Chisnell presented an all-day session at the EDUI Conference held in Charlottesville  September 21 & 22, 2009. She founded Usability Works and does usability research, user interface design, and technical communication consulting and development. She is co-author of the Handbook of Usability Testing.  The focus of the workshop was to show how eminently doable [...]

Jared Spool’s EDUI Keynote

Tricks and techniques work better for improving website usability than do structured methodologies, Jared Spool (CEO, User Interface Engineering) said at the EDUI conference last week. Spool says that there is no evidence that methodologies result in quality designs, and that design can’t be institutionalized to conform to usability templates. He equates methodology with dogma, [...]

Optimize Your Web Site with Stanford Web Credibility Guidelines

In the process of catching up with my email after a month of personal travel (visiting family, vacation, attending an art & meditation retreat) I’ve discovered some great new resources. I’ll share these in today’s and future posts.
I happened onto Stanford Guidelines for Web Credibility, updated  in 2002. They may have been puclished several years ago, [...]

Web Usability: The Way We Interact with Web Sites Is Instinctual

I’m re-reading Prioritizing Web Usability, by Jakob Nielsen and Hoa Loranger, as I’m planning and completely overhauling my workshop on how to improve your web site to better meet business and marketing goals. One of the best things about writing articles and planning workshops is that I get to go back to the basics. And [...]

Usability: Your Secret Competitive Edge

Some interesting comments from the Usability Professionals Association (UPA) on the ROI of usability. The article  provides examples and statistics for each return on investment. I find the observation on increasing market share, quoted below, particularly compelling.
Web sites are becoming more usable across the board as noted by Jakob Nielsen, showing general improvements as certain  conventions [...]

Improve Your Web Site: Content Quality

Tonight I’ve been reading a post on the UX Matters Blog about Content Quality. The author, Colleen Jones, attempts to come to terms with how to ensure good quality content on web sites, and includes several checklists and thoughtful discussion. She rightly states that style guides are all too often not developed until after site content [...]

Usability: Don’t Make Me Think, a book by Steve Krug

One of my favorite books on web usability is Steve Krug’s Don’t Make Me Think. He says that usability is not “rocket surgery,” it’s common sense, and that anyone who’s interested can learn to do it. “After all,” he comments, “usability really just means making sure that something works well: that a person of average [...]