Make Your Website Better

I’ve just downloaded a free ebook from HubSpot, on Facebook Page Marketing (hope this link works for you–it doesn’t appear to be personalized). Hubspot is one of three resources that I rely on for current information about online marketing.
These links take you to resource pages for: HubSpot, Wordtracker and Citrix Online.  You’ll find links to webinars (both upcoming live [...]

You’re blogging regularly. You’ve keyword-optimized your blog for Google. You’ve commented on other people’s blogs to begin building reciprocal links.  Are your efforts paying off? A recent post by Dawn Foster in WebWorkerDaily (12/17/2010) explains how to find out whether anyone reads your blog. Here’s what she has to say:
Google Analytics Provides Capabilities You May [...]

 Twitter’s limit of 140 characters is one way that the medium shapes the message and the conversation. Wesch talked about the ways that digital media affect self-awareness and the construction of identity. Twitter’s “What are you doing?” contributes to “lifecasting” or “mindcasting.” In creating YouTube videos, we have no idea who, exactly, will be watching. [...]

Professor Michael Wesch’s talk at EDUI 2009, “Mediated Culture,”  may well have been attendees’ favorite session. Looking at relationships between individuals, communities, traditional mass media and the state, Wesch showed how blogging, YouTube, Twitter and other social media provide us with a new way of relating to one another, a way that has not been [...]

Just came across this post from Harvard Business Publishing, thanks to my Linked-In Marketing Executives Group. Alexandra Samuel comments in a piece published July 27  that there are three great options for “robust social media presences that let you manage cost and isk by building on existing tools and established best practices.” She describes how to [...]

Mashable.com points to an updated presentation that provides plenty of solid evidence on the effectiveness of social media: What The F**k is Social Media: One Year Later. It’s a nice little slide presentation with pithy data on social media and engaging visuals. It gives six good reasons why you should care about social media:

3 out [...]

I’ve been actively participating in Facebook and Linked in for the past couple of months, and am now beginning to use Twitter. A step at a time. And I’m coming to appreciate and enjoy the communities in each venue, beyond what I first thought of primarily as a business adventure. On Monday night I attended [...]

Okay, this is a survey of one, so take this for what it’s worth. Although I’ve been on Facebook and Linked In for more than a year, I didn’t start tending and cultivating those networks until a couple of months ago. And I started this blog a couple of months ago. I also taught a [...]

I went to a great workshop this morning, Social Networking 201, led by Marijean Jaggers (Standing Partnership PR), Sasha Farmer (Montague Miller) and Jason Hull (OpenSource Connections). Reminders of important basics, and much info on more advanced topics.
I learned I can use Facebook’s privacy settings to set boundaries on who gets to see what–as a way to [...]

The Wharton School publishes a weekly e-mail newsletter, Knowledge@Wharton. It includes many interesting articles on the results of research conducted by professors there. (Full disclosure: my Dad was on their faculty for many years, my brother-in-law, Pat Harker, was Dean there until he  recently became president of  University of Delaware, and my brother John has [...]