Mind on Marketing

I’ve just finished teaching a class at  Piedmont Virginia Community College (PVCC), co-sponsored by the Charlottesville Chamber of Commerce, on Best Practices for Your Web Site. In the process of teaching, this recommendation became part of the list: use Google Analytics or any full-featured site traffic log tool to track what goes on at your [...]

What is the goal of your website? That’s the first question Seth Godin says you must ask yourself when you’re getting ready to overhaul your website or launch a new one. And I’ve seen first-hand how many site owners have difficulty extending the answer beyond “because we have to have one.” Yes, having a site [...]