Mind on Marketing

I really like Hubspot’s Blog and also the many webinars they offer. They know how to market their business. Today’s post got my attention via a ReTweet from HootSuite, “How Do You Market Successfully Today? Same as Always: Creatively.” They make a point that took me awhile to learn on my own–social media, which was [...]

The Wharton School publishes a weekly e-mail newsletter, Knowledge@Wharton. It includes many interesting articles on the results of research conducted by professors there. (Full disclosure: my Dad was on their faculty for many years, my brother-in-law, Pat Harker, was Dean there until he  recently became president of  University of Delaware, and my brother John has [...]

You’ve done a great job of driving people to your site using Twitter, Facebook, Linked-In, etc. Now what? Once they get there, you’ve only got a few seconds before they decide to stay or move on. With hundreds of millions of sites, your users have a lot of options, and limited time. If they can’t [...]

When someone arrives at your web site, make sure they know what your site is about. These usability considerations are a key part of how effectively your site communicates what your business does. Here are some of the main things that should be on your home page and carried out in design and content throughout [...]

Marketing has always been about building and sustaining relationships. We’re all very “wowed” right now by social networking–Twitter, Facebook, Linked In — learning what they’re about and how to use them. However, marketing via social media takes a long time. First you learn what each one is and how to use it, then you find [...]

Thought I’d provide some very simple and straightforward marketing goals that you could address through your web site–priming the pump:
Improve customer satisfaction: provide content that answers questions customers often ask about issues related to your business. Provide interactivity via a blog where customers can leave questions and comments. If you do this, be prepared for [...]