Make Your Website Better

I’m revisiting William Zinsser’s  classic, On Writing Well, in preparation for a writing workshop I’m teaching in a couple of weeks. I’m enjoying re-reading a book that taught me a lot early in my career. Here are a few tidbits:
“Keep your paragraphs short. Writing is visual–it catches the eye befor it has a chance to capture the brain. Short paragraphs put [...]

The elevator pitch is an adventure in selling yourself or your products. What I do doesn’t fit into the categories most people think of, and I’m still working on my pitch.  I recently received an e-newsletter from the Heath brothers, Chip and Dan, authors of Switch and Made to Stick, with tips for “Giving a Great Elevator [...]