Mind on Marketing

 Twitter’s limit of 140 characters is one way that the medium shapes the message and the conversation. Wesch talked about the ways that digital media affect self-awareness and the construction of identity. Twitter’s “What are you doing?” contributes to “lifecasting” or “mindcasting.” In creating YouTube videos, we have no idea who, exactly, will be watching. [...]

Professor Michael Wesch’s talk at EDUI 2009, “Mediated Culture,”  may well have been attendees’ favorite session. Looking at relationships between individuals, communities, traditional mass media and the state, Wesch showed how blogging, YouTube, Twitter and other social media provide us with a new way of relating to one another, a way that has not been [...]