Mind on Marketing

 Twitter’s limit of 140 characters is one way that the medium shapes the message and the conversation. Wesch talked about the ways that digital media affect self-awareness and the construction of identity. Twitter’s “What are you doing?” contributes to “lifecasting” or “mindcasting.” In creating YouTube videos, we have no idea who, exactly, will be watching. [...]

Professor Michael Wesch’s talk at EDUI 2009, “Mediated Culture,”  may well have been attendees’ favorite session. Looking at relationships between individuals, communities, traditional mass media and the state, Wesch showed how blogging, YouTube, Twitter and other social media provide us with a new way of relating to one another, a way that has not been [...]

The University of Virginia hosted an outstanding usability-focused conference yesterday and today, EDUI 2009. The Virginia Foundation for the Humanities and the University of Virginia, in partnership with User Interface Engineering, produced the conference, featuring a star-studded roster of presenters (forgive the hyperbole, but this conference was an amazing value for the cost of attendance). Today [...]

What is the goal of your website? That’s the first question Seth Godin says you must ask yourself when you’re getting ready to overhaul your website or launch a new one. And I’ve seen first-hand how many site owners have difficulty extending the answer beyond “because we have to have one.” Yes, having a site [...]

I really like Hubspot’s Blog and also the many webinars they offer. They know how to market their business. Today’s post got my attention via a ReTweet from HootSuite, “How Do You Market Successfully Today? Same as Always: Creatively.” They make a point that took me awhile to learn on my own–social media, which was [...]