Mind on Marketing

Just came across this post from Harvard Business Publishing, thanks to my Linked-In Marketing Executives Group. Alexandra Samuel comments in a piece published July 27  that there are three great options for “robust social media presences that let you manage cost and isk by building on existing tools and established best practices.” She describes how to [...]

Silicon Alley Insider published an important article warning about the perils of using the URL shorteners that are so common for Twitter and Facebook posts. Author Dan Frommer says they should not become a critical part of your comapny’s infrastructure because the short URL services “are fun by small, modetly funded startups that could easily shut [...]

Mashable.com points to an updated presentation that provides plenty of solid evidence on the effectiveness of social media: What The F**k is Social Media: One Year Later. It’s a nice little slide presentation with pithy data on social media and engaging visuals. It gives six good reasons why you should care about social media:

3 out [...]