Mind on Marketing

Thought I’d provide some very simple and straightforward marketing goals that you could address through your web site–priming the pump:
Improve customer satisfaction: provide content that answers questions customers often ask about issues related to your business. Provide interactivity via a blog where customers can leave questions and comments. If you do this, be prepared for [...]

Seems silly to post this picture from the Tuesday Morning mailer that arrived this afternoon (I really do need to get back my life away from the screen), but I love the way the hose on the rug makes you think “huh?” and then you immediately understand this is one of those polypropylene (sp?) rugs [...]

This morning at a business networking breakfast, I spoke with a real estate agent who was thinking about how to make her three web sites different from and better than the gazillion other realtor sites out there. “What do I do? Where do I begin?” she said. These are the same questions that were on [...]