Mind on Marketing

The blog is built and I’m posting regularly. The more often I post, the more ideas about posts come to mind. I added three posts about the Charlottesville Business Innovation Council panel discussion this week on incorporating social media into your business strategy. And learned a lot in the process of writing–great reminder of what [...]

Panelists’ Top Ten Tips
These are the tips that were handed out to attendees at the panel discussion a couple of days ago. I haven’t found them on the web site or blogs of participants, so I’m sharing them here:
1. Don’t assume that only kids and teenagers participate in social media. –The fastest growing demographic on [...]

Scott Hildebrand, CEO at Boldmouth, noted that social media is a marketing channel just like any other–and it requires the same rigor and attention. When launching campaigns in social media, you have to know what the behavior is that you’re trying to generate. Because of the expertise and time needed, he recommends that businesses outsource [...]

On Wednesday I attended a very informative panel discussion on Incorporating Social Media Into Your Business Strategy. Panelists were Ryan Adams, Director of Business Development at Intalgent, Suzanne Henry, President of Four Leaf Public Relations LLC, Scott Hildebrand, CEO, BoldMouth, and moderator Arin Sime, Senior Consultant, OpenSource Connections, LLC.
Build Social Capital
Ryan Adams stated that [...]

This morning I taught a workshop, co-leading with David Robinson at Birch Studio, on creating more compelling web sites. David and I both felt very strongly that we wanted to have participants focus on their business and marketing goals first. We’ve both found this to be a big hurdle that we have to help clients [...]

There’s another good basic article on link building strategies for new sites, guidance that applies to anyone just beginning to optimize a site for better search engine ranking. Top Rank Online Marketing’s blog shares five linking strategies:

Links from local organizations

Optimized press releases

Reputable directory submissions

Charity and non-profit links

Blog-based link building
Details here.
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There’s a great article in Out of the Box Marketing, reporting on a webinar taught by Lee Odden. The webinar focused on using news to drive traffic to your site. Research that Odden cited demonstrate the importance of using social media as part of your communications and media strategy. An estimated 70% of people are [...]

I’m checking my email this morning, and I have a message from Google Alerts showing that the entry I posted last night has already been crawled and indexed. Two points here:
(1) Posting to your blog regularly provides you with more Google entries and, if the quality is good and you are busy cross-linking, raises your [...]

It’s been about two weeks since my last blog post. My intention was to relate continuing adventures in exploring social networking and how to use it for business development. I’ve followed a few leads in Twitter that will make interesting stories. And I’ve been using Facebook more freely and experiencing Facebook. It has been fun [...]

Here’s what happens when you don’t check your Outlook Junk E-mail box regularly: your web domain gets deactivated because you missed all the notifications.
This morning I tried to go to my home page, and got a screen saying “DNS error - cannot find server.” Ouch. I called my web host, and learned that my [...]